Welcome to Ellenby!

Engineering and manufacturing of world-class cash management equipment, proudly based in New Jersey.

The Ellenby Story

Ellenby Technologies is a garage success story.
We actually did start in Lou Frontino’s garage in 1988 designing and assembling electronics for a broad array of end applications including golf training tools using laser beams and retail store people counters. Bob Dobbins, Ellenby’s co-founder, expanded the engineering capability of the company with a line of vending machine controllers which continued to expand rapidly.
In 1995 our reputation in vending led Wawa, a major East Coast convenience store, and Brooks Armored Car Service approached us about creating a smart safe to improve their cash management processes. We pioneered into the world of smart safes and became a major provider of innovative cash management solutions. Since then Ellenby has developed a complete family of CashTrak™ smart safes for companies who use armored carriers as well as smaller retailers with “do-it-yourself” cash management and transit procedures.
Today, Ellenby operates out of a 50,000 square foot facility in Woodbury Heights, NJ. What Lou and Bob created over 30 years ago has turned into a world-class smart safe design and manufacturing company.

How We Do Business

Ellenby is an engineering and manufacturing company. We work closely with service provider partners and other technology companies to create high quality, market leading products. Ellenby products, from vending machine control boards to fully assembled smart safes, are sold through three primary channels: OEMs, Solution providers, and distributors to reach end users.

Click on the diagram to learn more about how Ellenby does business.

How We Do Business
Ellenby's Activities Technology Partners Service Providers Solution Provider End Users ETI to Tech Partners Relationship ETI to Service Providers Service Partner to ETI ETI to Solution Provider Solution Provider to End User End User to Solution Provider

Ellenby's Activities

Ellenby serves in four primary capacities: Manufacturing Engineering, Depot Repair Service, and support.  Our Service and support teams rely on feedback from our service providers, end users, our sales channels, and monitored machine data.  Our depot repair center offers both in warranty and out of warranty services on any returned product from the field.  Failures are tracked and fed back to the Engineering and Manufacturing departments to improve product quality.  Engineering works with our sales channel partners to add enhancements, customizations, or altogether new designs to meet the needs of the end users.

Technology Partners

The electronics business is one of specialization.  Our area of expertise is in hardware and embedded systems design.  Our products however require a broader range of equipment and services all interacting together.  We rely on strong relationships with technology partners for critical subassemblies including validator companies, cellular modem companies, data integration / web portal companies, and a range of electronics component manufacturers.

Service Providers

Ellenby relies on service providers for field support to end users.  We have developed relationships and trained several national equipment service companies on our products.  These companies can handle swap-outs, troubleshooting, installations, and end user training.  Typically, our solution provider customers will select and bundle service contracts for the end user.

Solution Provider

Solution providers take our hardware and oftentimes attach their branding to it.  They bundle a set of services and support around the product and market a comprehensive solution to the end user.  Bundles often include web portals with financial data feeds for provisional credit, armored car pickup services, field service and support contracts, and a cash guarantee.

End Users

Ellenby is a B2B company - we sell hardware and software interfaces to our sales partners so they can create complete cash management solutions.  End users of smart safe equipment are typically convenience stores, gas stations, and restaurants looking to save money on their cash processing and reduce their risk of cash theft.  If at any time any equipment we sell is in need of service, it gets returned back to us for analysis and repair or replacement.  In this way, we continually evaluate how well our products stand up to the rigorous environments where our customers operate.  For larger end users, Ellenby has oftentimes collaborated in tandem with their solution provider to create customer-specific products.

ETI to Tech Partners Relationship

Two way collaboration is often required to interface our control electronics to various other systems that make up an end user solution.  As an example, a web portal that enables end users to view their daily smart safe deposits needs to communicate with our equipment.  We offer an API called VComm to support this effort.

ETI to Service Providers

Ellenby provides product training and replacement parts.  We offer service companies an interactive documentation portal, and provide 3rd line support for difficult field issues.

Service Partner to ETI

Service providers send back any Ellenby equipment that has been replaced from the field for depot repair at Ellenby Headquarters.  We offer a web-based return materials authorization process that allows for service techs to track the status of their returns, to see what was found to be the problem by our Ellenby factory technicians, and to receive feedback on how well they field diagnosed the problem.

ETI to Solution Provider

Ellenby manufacturers products for our sales channels in typical batches of 100 pieces or more.  We offer white-labeling, warehousing, and drop-ship services as well.  Just about all our products come with a one year warranty.

Solution Provider to End User

Solution providers sell Ellenby products packaged with other products or services including service contracts, web portals, and provisional credit programs.

End User to Solution Provider

The End Users contact the Solution Provider or their designated partners in the event of any issues with equipment or services.  The solution provider is responsible for ensuring problem resolution.



Ellenby products begin with a collaboration of electronics, embedded, mechanical, and software engineering.  Our team builds off our long pioneering history in the cash management industry.

Together, our engineering team holds over 20 patents with a constant stream of new patent-pending ideas.  We are fiercely driven towards the optimization of retail cash management for the modern world.

The engineering team practices the Agile Development system and is well suited to both in house and remote engineering collaboration.


The highest levels of quality and customer service are only possible with strong control over our own designs, supply chain, build scheduling, and product configurations.  At Ellenby, we manage tens of thousands of unique raw materials from the smallest resistor to the largest metal fabrication.

Material Resource Planning software and a documentation control system help us to precisely manage all our assemblies ensuring accuracy and ontime delivery.

Electronics Manufacturing

One of Ellenby’s greatest strengths is our electronics manufacturing capabilities.  This allows for unmatched flexibility in our design configurations, scheduling, and issue resolution.

We have two fully automated SMT lines and one through-hole assembly line.  Our electronics are all fully tested with in-house designed functional test fixtures.  We monitor build quality with our manufacturing test database.  Both solder quality and placement accuracy are continuously monitored with automated optical inspection and X-ray inspection.

Assembly and Test

Once our circuit boards are produced and fully tested, they are placed in mechanical enclosures and tested as subassemblies.  The subassemblies are then installed into final assemblies with cable harnesses and then final tested as a competed system.

We use an inventory management database to scan all barcoded subassemblies and associate them together with the finished product serial number.

Warehousing and Shipping

Many of our customers are solution providers that order in large volume.  We offer a warehousing service for customer inventory.  Customers provide us shipping releases and instructions to individually drop ship order to retailers.

We ship our equipment in pallets or foam lined boxes depending on requirements.  Oftentimes we will include customer-supplied branded information or instructions with the shipment.

Depot Repair Center

We service everything we sell in our depot repair center whether it is in warranty or out of warranty.  Service performed is tracked using a web-based return material authorization (RMA) platform.  This allows our customer or field service representatives to initiate and track RMAs back to Ellenby with efficiency.

In addition to servicing our own equipment, we are also service thermal printers, and are factory-certified to repair CPI and JCM branded bill validators.


Ellenby HQ

412 Grandview Ave.
Woodbury Heights, NJ 08097

Ellenby Technologies, Inc.
412 Grandview Avenue
Woodbury Heights, NJ 08097

(856) 848-2020

Visiting Ellenby?

Be advised: we are following enhanced COVID19 safety protocols which requires visitors to be fully vaccinated or masked to enter the facilities.